{"id":7055,"date":"2014-06-23T10:17:00","date_gmt":"2014-06-23T14:17:00","guid":{"rendered":"http:\/\/nccdh.ca\/resource\/communicating-the-social-determinants-of-health-common-messaging-guidelines\/"},"modified":"2026-09-22T11:21:30","modified_gmt":"2026-09-22T15:21:30","slug":"communicating-the-social-determinants-of-health-common-messaging-guidelines","status":"publish","type":"resource","link":"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/communicating-the-social-determinants-of-health-common-messaging-guidelines\/","title":{"rendered":"Communiquer les d\u00e9terminants sociaux de la sant\u00e9 \u2014 Guide pour la cr\u00e9ation de messages communs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This resource is also available in English.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut se r\u00e9v\u00e9ler difficile de parler des facteurs qui influent sur la sant\u00e9 dans la vie de tous les jours, particuli\u00e8rement pour les personnes \u00e9trang\u00e8res au syst\u00e8me des soins de sant\u00e9. Ce guide contient des explications sur la fa\u00e7on de cr\u00e9er des messages cibl\u00e9s et percutants sur l\u2019incidence de facteurs comme le revenu et l\u2019\u00e9ducation sur la sant\u00e9. On y examine la vision du monde et les m\u00e9taphores communes par lesquelles les gens filtrent et comprennent les messages au sujet de la sant\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le guide contient par ailleurs des conseils strat\u00e9giques sur la mani\u00e8re de pr\u00e9senter les concepts et de v\u00e9hiculer les faits, les r\u00e9cits et les images. On y donne des exemples de messages efficaces \u00e0 utiliser en fonction des auditoires cibles comme les jeunes, les parents, les \u00e9ducateurs, les praticiens de la sant\u00e9, les leaders des secteurs public et priv\u00e9 et les m\u00e9dias. On y trouve aussi un tableau r\u00e9sumant les choses \u00e0 faire ou \u00e0 ne pas faire \u00e0 ce chapitre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Conseil canadien sur les d\u00e9terminants sociaux de la sant\u00e9 \u00ab est un groupe multisectoriel d\u2019intervenants canadiens qui travaillent en collaboration afin d\u2019agir sur les facteurs qui fa\u00e7onnent la sant\u00e9 et le bien-\u00eatre \u00bb. Tir\u00e9 du site Web du CCDSS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Servez-vous de cet outil pour :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cr\u00e9er des messages cibl\u00e9s et percutants qui trouvent \u00e9cho aupr\u00e8s des auditoires cibles<\/li>\n\n\n\n<li>mieux comprendre les besoins des auditoires prioritaires<\/li>\n\n\n\n<li>d\u00e9terminer et utiliser les visions du monde et les expressions associ\u00e9es aux d\u00e9terminants sociaux de la sant\u00e9 et \u00e0 l\u2019\u00e9quit\u00e9 en sant\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9f\u00e9rence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conseil canadien sur les d\u00e9terminants sociaux de la sant\u00e9. (2013). <em>Communiquer les d\u00e9terminants sociaux de la sant\u00e9 \u2014 Guide pour la cr\u00e9ation de messages communs.<\/em> Ottawa (Ont.), Conseil canadien sur les d\u00e9terminants sociaux de la sant\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce guide contient des conseils strat\u00e9giques sur la mani\u00e8re de pr\u00e9senter les concepts et de v\u00e9hiculer les faits, les r\u00e9cits et les images. On y donne des exemples de messages efficaces \u00e0 utiliser en fonction des auditoires cibles comme les jeunes, les parents, les \u00e9ducateurs, les praticiens de la sant\u00e9, les leaders des secteurs public et priv\u00e9 et les m\u00e9dias.<\/p>\n","protected":false},"featured_media":17349,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"14147,14169,14384,14390,14386,14382","_relevanssi_noindex_reason":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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