{"id":7055,"date":"2014-06-23T10:17:00","date_gmt":"2014-06-23T10:17:00","guid":{"rendered":"http:\/\/nccdh.local\/resource\/communicating-the-social-determinants-of-health-common-messaging-guidelines\/"},"modified":"2025-11-06T17:20:43","modified_gmt":"2025-11-06T17:20:43","slug":"communicating-the-social-determinants-of-health-common-messaging-guidelines","status":"publish","type":"resource","link":"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/communicating-the-social-determinants-of-health-common-messaging-guidelines\/","title":{"rendered":"Communicating the social determinants of health common messaging guidelines"},"content":{"rendered":"<p><em>This resource is also available in English.<\/em><\/p>\n<p>Il peut se r&eacute;v&eacute;ler difficile de parler des facteurs qui influent sur la sant&eacute; dans la vie de tous les jours, particuli&egrave;rement pour les personnes &eacute;trang&egrave;res au syst&egrave;me des soins de sant&eacute;. Ce guide contient des explications sur la fa&ccedil;on de cr&eacute;er des messages cibl&eacute;s et percutants sur l&rsquo;incidence de facteurs comme le revenu et l&rsquo;&eacute;ducation sur la sant&eacute;. On y examine la vision du monde et les m&eacute;taphores communes par lesquelles les gens filtrent et comprennent les messages au sujet de la sant&eacute;.<\/p>\n<p>Le guide contient par ailleurs des conseils strat&eacute;giques sur la mani&egrave;re de pr&eacute;senter les concepts et de v&eacute;hiculer les faits, les r&eacute;cits et les images. On y donne des exemples de messages efficaces &agrave; utiliser en fonction des auditoires cibles comme les jeunes, les parents, les &eacute;ducateurs, les praticiens de la sant&eacute;, les leaders des secteurs public et priv&eacute; et les m&eacute;dias. On y trouve aussi un tableau r&eacute;sumant les choses &agrave; faire ou &agrave; ne pas faire &agrave; ce chapitre.<\/p>\n<p>Le Conseil canadien sur les d&eacute;terminants sociaux de la sant&eacute; &laquo; est un groupe multisectoriel d&rsquo;intervenants canadiens qui travaillent en collaboration afin d&rsquo;agir sur les facteurs qui fa&ccedil;onnent la sant&eacute; et le bien-&ecirc;tre &raquo;. Tir&eacute; du site Web du CCDSS.<\/p>\n<h3>Servez-vous de cet outil pour :<\/h3>\n<ul>\n<li>cr&eacute;er des messages cibl&eacute;s et percutants qui trouvent &eacute;cho aupr&egrave;s des auditoires cibles<\/li>\n<li>mieux comprendre les besoins des auditoires prioritaires<\/li>\n<li>d&eacute;terminer et utiliser les visions du monde et les expressions associ&eacute;es aux d&eacute;terminants sociaux de la sant&eacute; et &agrave; l&rsquo;&eacute;quit&eacute; en sant&eacute;<\/li>\n<\/ul>\n<hr \/>\n<p>Conseil canadien sur les d&eacute;terminants sociaux de la sant&eacute;. (2013). Communiquer les d&eacute;terminants sociaux de la sant&eacute; &mdash; Guide pour la cr&eacute;ation de messages communs. Ottawa (Ont.), Conseil canadien sur les d&eacute;terminants sociaux de la sant&eacute;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This document offers practical guidance for developing effective, targeted messages on how everyday factors impact health.  It offers language and tool options for different audience segments.<\/p>\n","protected":false},"featured_media":9578,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"keyword":[190],"nccdh-series":[],"producer":[],"resource-type":[233],"role":[],"class_list":["post-7055","resource","type-resource","status-publish","has-post-thumbnail","hentry","keyword-strategies-de-communication","resource-type-rapport-document"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-png.webp",404,526,false],"thumbnail":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-150x150.webp",150,150,true],"medium":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-230x300.webp",230,300,true],"medium_large":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-png.webp",404,526,false],"large":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-png.webp",404,526,false],"1536x1536":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-png.webp",404,526,false],"2048x2048":["https:\/\/nccdh-dev.media-doc.ca\/wp-content\/uploads\/2024\/10\/Screen_Shot_2014-06-23_at_11.00.50_AM-png.webp",404,526,false]},"uagb_author_info":{"display_name":"Caralyn Vossen","author_link":"https:\/\/nccdh-dev.media-doc.ca\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"This document offers practical guidance for developing effective, targeted messages on how everyday factors impact health. 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