{"id":6617,"date":"2022-12-14T11:24:00","date_gmt":"2022-12-14T11:24:00","guid":{"rendered":"http:\/\/nccdh.local\/resource\/how-to-talk-about-the-building-blocks-of-health\/"},"modified":"2025-11-06T17:15:47","modified_gmt":"2025-11-06T17:15:47","slug":"how-to-talk-about-the-building-blocks-of-health","status":"publish","type":"resource","link":"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/how-to-talk-about-the-building-blocks-of-health\/","title":{"rendered":"How to talk about the building blocks of health"},"content":{"rendered":"<div>\n<div>\n<p><em>Cette ressource est disponible en anglais seulement.<\/em><\/p>\n<p>La trousse d&rsquo;outils cr&eacute;&eacute;e par Frameworks UK et The Health Foundation vise &agrave; am&eacute;liorer les communications en sant&eacute; publique et &agrave; mieux faire accueillir la discussion sur les d&eacute;terminants de la sant&eacute; en g&eacute;n&eacute;ral. Les auteurs cherchent &agrave; renforcer la capacit&eacute; des acteurs de la sant&eacute; publique &agrave; attirer l&rsquo;attention et &agrave; proposer des solutions sur ce qui influence la sant&eacute;.<\/p>\n<h3>Une trousse d&rsquo;outils fond&eacute;e sur quatre ann&eacute;es de recherche sur la mani&egrave;re de formuler les messages<\/h3>\n<p>L&rsquo;organisme de bienfaisance The Health Foundation m&egrave;ne depuis quatre ans des recherches avec Frameworks UK afin de mieux comprendre la pens&eacute;e des gens au sujet de la sant&eacute; et la fa&ccedil;on d&rsquo;obtenir le soutien social et politique pour traiter des d&eacute;terminants de la sant&eacute; en g&eacute;n&eacute;ral. Les travaux ayant men&eacute; &agrave; la cr&eacute;ation de la trousse d&rsquo;outils sont les suivants&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.health.org.uk\/publications\/a-matter-of-life-or-death\" target=\"_blank\" rel=\"noopener\">A matter of life and death: explaining the wider determinants of health in the UK<\/a> (2022) (en anglais)<\/li>\n<li><a href=\"https:\/\/www.frameworksinstitute.org\/publication\/seeing-upstream-mapping-the-gaps-between-expert-and-public-understandings-of-health-in-the-united-kingdom\/\" target=\"_blank\" rel=\"noopener\">Seeing upstream: Mapping the gaps between expert and public understandings of health in the United Kingdom<\/a> (2018) (en anglais)<\/li>\n<li><a href=\"https:\/\/www.frameworksinstitute.org\/publication\/only-part-of-the-story-media-and-organisational-discourse-about-health-in-the-united-kingdom\/\" target=\"_blank\" rel=\"noopener\">Only Part of the Story: Media and Organisational Discourse about Health in the United Kingdom<\/a> (2018) (en anglais)<\/li>\n<\/ul>\n<h3>Cinq recommandations pour am&eacute;liorer les communications en sant&eacute; publique<\/h3>\n<p>La trousse d&rsquo;outils comporte cinq strat&eacute;gies de communication &agrave; employer par les acteurs de la sant&eacute; publique pour parler de l&rsquo;&eacute;quit&eacute; en sant&eacute; de mani&egrave;re plus efficace.<\/p>\n<ol>\n<li>Montrez l&rsquo;importance de la question&nbsp;: des gens meurent trop jeunes (p. 5-6)\n<ul>\n<li>Mettez l&rsquo;accent sur la valeur de la vie humaine et adaptez votre degr&eacute; d&rsquo;intensit&eacute; &eacute;motionnelle &agrave; la situation.<\/li>\n<\/ul>\n<\/li>\n<li>Exploitez le pouvoir des explications (p. 7-11)\n<ul>\n<li>Utilisez une m&eacute;taphore percutante pour parler de ce qui d&eacute;termine la sant&eacute; (p. ex., &laquo;&nbsp;les fondements de la vie&nbsp;&raquo;) ou racontez dans un r&eacute;cit un peu plus d&eacute;taill&eacute; l&rsquo;incidence d&rsquo;un seul facteur d&eacute;terminant sur la sant&eacute;.<\/li>\n<\/ul>\n<\/li>\n<li>Montrez que le changement est possible (p. 12)\n<ul>\n<li>Dans le r&eacute;cit m&ecirc;me, d&eacute;crivez des solutions strat&eacute;giques.<\/li>\n<\/ul>\n<\/li>\n<li>Employez certains arguments avec prudence (p. 13-18)\n<ul>\n<li>&Eacute;vitez les arguments &eacute;conomiques pour parler des d&eacute;terminants de la sant&eacute;, &eacute;vitez d&rsquo;attirer l&rsquo;attention sur la pand&eacute;mie de COVID-19 ou sur la protection du syst&egrave;me de sant&eacute; universel subventionn&eacute; par l&rsquo;&Eacute;tat.<\/li>\n<\/ul>\n<\/li>\n<li>Servez-vous de donn&eacute;es pour appuyer vos propos, non pas pour raconter (p. 19)\n<ul>\n<li>Rendez les statistiques faciles &agrave; comprendre et utilisez les chiffres pour &eacute;tablir le contexte.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.health.org.uk\/about-the-health-foundation\/get-involved\/events\/webinar-how-to-talk-about-the-building-blocks-of-health-a-new-toolkit-for-public-health-communicators\" target=\"_blank\" rel=\"noopener\">Cliquez ici<\/a> pour visionner l&rsquo;enregistrement d&rsquo;un webinaire pr&eacute;sent&eacute; en septembre 2022 sur la ressource.<\/p>\n<p>&nbsp;<\/p>\n<h3>Servez-vous de cet outil pour&nbsp;:<\/h3>\n<ul>\n<li>r&eacute;fl&eacute;chir avec votre &eacute;quipe et &eacute;tablir une voie &agrave; suivre en mati&egrave;re de strat&eacute;gies de communication efficaces;<\/li>\n<li>renforcer vos efforts pour obtenir l&rsquo;appui social et politique pour agir afin d&rsquo;am&eacute;liorer l&rsquo;&eacute;quit&eacute; en sant&eacute;;<\/li>\n<li>consulter un tableau des mesures gagnantes et des mesures perdantes (p.&nbsp;22) et une liste de v&eacute;rification &agrave; utiliser pour vos communications (p.&nbsp;23).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Lien avec le travail du CCNDS&nbsp;: &nbsp;<\/h3>\n<p>Savoir s&rsquo;y prendre pour r&eacute;orienter le soutien social et politique envers les d&eacute;marches pour am&eacute;liorer l&rsquo;&eacute;quit&eacute; en sant&eacute; cadre tr&egrave;s bien avec d&rsquo;autres activit&eacute;s du CCNDS.<\/p>\n<ul>\n<li>En 2014, le CCNDS a adopt&eacute; les <a href=\"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/income-inequality-and-health\">lignes publi&eacute;es par le Conseil canadien sur les d&eacute;terminants sociaux de la sant&eacute;<\/a> pour l&rsquo;incidence de d&rsquo;in&eacute;galit&eacute; du revenu sur la sant&eacute;.<\/li>\n<li>Les approches expliqu&eacute;es dans le document intitul&eacute; <a href=\"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/common-agenda-for-public-health-action-on-health-equity\">Programme commun pour soutenir l&rsquo;action de la sant&eacute; publique en mati&egrave;re d&rsquo;&eacute;quit&eacute; en sant&eacute;<\/a> traite de la question en lien avec l&rsquo;&eacute;tablissement de fondements de l&rsquo;action &agrave; mener pour am&eacute;liorer l&rsquo;&eacute;quit&eacute; en sant&eacute;.<\/li>\n<li>Dans l&rsquo;analyse contextuelle publi&eacute;e en 2018, <a href=\"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/building-a-culture-of-equity-2017-environmental-scan\">Instaurer une culture d&rsquo;&eacute;quit&eacute; dans le secteur de la sant&eacute; publique au Canada<\/a>, les auteurs mentionnent le renforcement des comp&eacute;tences en communication parmi les principaux moyens d&rsquo;action &agrave; envisager.<\/li>\n<li>En 2021, le document <a href=\"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/entry\/oci-kp-5-communicating-to-propel-organizational-capacity\">Apprenons ensemble&nbsp;: La communication pour accro&icirc;tre la capacit&eacute; organisationnelle d&rsquo;agir sur l&rsquo;&eacute;quit&eacute; en sant&eacute;<\/a> fait &eacute;tat des strat&eacute;gies de communication les plus efficaces pour parler d&rsquo;&eacute;quit&eacute; en sant&eacute; pour encourager et soutenir l&rsquo;action en mati&egrave;re d&rsquo;&eacute;quit&eacute; en sant&eacute; dans les organismes de sant&eacute; publique.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/127.0.0.1:8001\/fr\/learn\/glossary\/\"><strong>Glossaire des principaux concepts li&eacute;s &agrave; l&rsquo;&eacute;quit&eacute; en sant&eacute;<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/nccdh-dev.media-doc.ca\/fr\/resources\/type\/category\/communication-strategies\"><strong>Consulter d&rsquo;autres ressources sur les strat&eacute;gies de communication en sant&eacute; publique<\/strong><\/a><\/p>\n<hr \/>\n<h3>R&eacute;f&eacute;rence bibliographique&nbsp;:<\/h3>\n<p>The Health Foundation. (2022). <em>How to talk about the building blocks of health. <\/em><a href=\"https:\/\/www.health.org.uk\/publications\/how-to-talk-about-the-building-blocks-of-health\">https:\/\/www.health.org.uk\/publications\/how-to-talk-about-the-building-blocks-of-health<\/a> (en anglais)<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La trousse d\u2019outils est le fruit de quatre ann\u00e9es de recherche sur la fa\u00e7on de formuler des messages de mani\u00e8re efficace. Cinq grandes strat\u00e9gies s\u2019adressent sp\u00e9cifiquement aux acteurs de la sant\u00e9 publique pour que ceux-ci communiquent de mani\u00e8re plus percutante au sujet de la sant\u00e9 et des in\u00e9galit\u00e9s et en proposant des solutions.<\/p>\n","protected":false},"featured_media":8914,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Vossen","author_link":"https:\/\/nccdh-dev.media-doc.ca\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"La trousse d\u2019outils est le fruit de quatre ann\u00e9es de recherche sur la fa\u00e7on de formuler des messages de mani\u00e8re efficace. 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